About AMORETU

A quiet studio with cashmere, yarn and handwork sketches
Our story · Since 2010

Cashmere,
made personal.

For the way
you live.

AMORETU began with women and their everyday wardrobes: how clothes feel, how they move, and how easily they fit into life. Since 2010, that attention to the person wearing the clothes has guided our choices.

Today, it leads us to natural materials, with cashmere at the heart of our collection. Familiar shapes meet hand-finished details, with room for a length that suits you or artwork that means something to you. Our studio helps bring those choices together.

Discover personalization

Our story so far.

2010

Our opening chapter

AMORETU begins with classic everyday clothing and an understanding of the women who wear it.

2024

A considered direction

A refreshed identity brings renewed attention to classic shapes and enduring style.

2026

A personal touch

Cashmere, handwork and personal size adjustments open a new chapter.

Explore the full story
2013–2019

Finding our place

Knitwear and dresses shape the collection. Our website opens in 2015 as the brand reaches customers across North America and Europe.

2020–2022

Familiar favourites

Our tenth anniversary introduces the Aura dress, followed by media coverage of our earlier collections.

2023

Care beyond clothing

Support for tree planting and women’s breast health becomes part of our brand story. Explore both initiatives below.

Care beyond clothing.

Two moments from our history, supporting the natural world and women’s health.

Careful stitches on a cashmere cuff
The handwork

Small details.
A human touch.

A hand-finished cuff. A motif worked in thread. Details that give a familiar piece its own character.

Explore the collection
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