Underwear as outerwear is the hottest fashion trend of 2014.
Ladies underwear is hitting the streets as fashionistas and celebrities are going out wearing little more than their bras and panties while looking put together and chic.
Singers Rita Ora, Rihanna and Lady Gaga are all frontrunners of the underwear as outerwear trend, regularly stepping outside looking as if they had forgotten to put on their skirts.
The key to translating this look to everyday wear is to keep yourself covered with either a well-fitted bra top or high waisted panties. Never expose both at the same time.
A few years ago, underwear was all about the thong. It peeked out of the waistband of pants and showed off its curves. Anything bigger than a thong was considered undesirable.
We all remember that scene from Bridget Jones’ Diary. Daniel Cleaver looks at Bridget and describes her underwear as “absolutely enormous panties”. But fashions have changed since then with these so called “granny panties” becomingly increasingly flattering and desirable.
Burlesque dancer Dita von Teese is one of the celebrities who been instrumental in driving this trend, often appearing in public and photographed wearing nothing more than her provocative undergarments.
The UK’s Daily Mail reported earlier this year one retailer had seen a 132 percent increase in chemise sales.
Cosmopolitan magazine proclaimed The thong is dead!, citing fading popularity and overexposure as reasons for its disappearance into obscurity.
But what undergarment is taking its place in pop culture? That would be the high waisted panty or boy short.
Lingerie designer Jennifer Zuccarini recently shared her five rules of wearing this trend with Vogue.
*Curate a lingerie wardrobe – Invest in pieces you’ll be proud to show off like a satin black bra, high waisted panties and a bustier.
*Don’t fear the pantyline – Let your highwaisted panties be seen under something sheer.
*Experiment with colour – Steer clear of nude and black this season by intentionally showing off something colourful and lacy.
*Try a triangle bra – And try it in an unexpected fabric. Think about a leather strap peeking out from under a silky slip dress.
*Check out the rear view – When wearing high waisted panties, make sure to look behind you to ensure they’re a flattering fit.