From the catwalks to the boutiques, luxury lingerie chooses to play the exceptional card. Although it isn’t easy to renew the small but also very technical and intimate garments, the biggest brands and the designers respond to the demand and create something completely unique.
Just like at Maison Lejaby who made the call to the young designer Léa Peckre to collaborate on a line, this time mixing clothes and lingerie.Another example at Agent Provocateur, which like the name suggests, stays in exuberance but in this exclusive salon, only accessible to those members, where there are no limits.But the true and exceptional new thing can be found at La Perla, where the great Italian brand has launched it’s made to measure line, available worldwide.Interview: Béatrice Molkou: Here, we’ve gone even further in the luxury, La Perla decided to create a collection made to measure where the clients come to the boutique, we take the measurements using the most precise charts, then the sizes or the details are sent to the atelier in Italy, where in one month the head of the studio with the seamstresses prepare the piece for our client, which is then delivered to a shop of choice or even to the client themself.
This time we incorporate 18 carat gold, the gold thread has a certificate of authentication that you can see here, confirmed by a jeweler, and it is then worked and wound in silk or cotton and after applied like a normal thread in embroidery, in couture, but made to measure. Perla is the haute couture of lingerie. It is for these women who wear haute couture clothes and who often only choose Perla lingerie and it’s for them that we created it for. It is the exact size, so it’s like she doesn’t even feel the lingerie, it’s like a second skin, as the fitting is so perfect.